Mastercard replaces BharatPe as global sponsor of ICC

Category : Sports Published on: May 13 2023

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The American multinational financial services corporation, Mastercard has reportedly replaced BharatPe as the global sponsor of the International Cricket Council (ICC).
ICC primarily helms a three-year sponsorship and its partnership with BharatPe was kicked off on June 7, 2021, which will go on till the end of 2023.
This association included all ICC events between World Test Championship 2021 and ICC Men’s ODI World Cup 2023.
Mastercard will also receive the privilege of in-venue brand activation along with an opportunity of creating premium experiences for their customers to enjoy the upcoming ICC Men’s ODI World Cup 2023 in India.
The ICC Men’s ODI World Cup 2023, which will be hosted by India, is likely to be played between October 5 – November 19, 2023.