The Government of Andhra Pradesh in collaboration with state-owned Energy Efficiency Services Ltd (EESL) has launched three transformative programmes to drive energy efficiency, environmental sustainability, and economic empowerment across the state.
The first programme launched, the URJAVEER, developed by EESL, aims to empower 1 lakh individuals in Andhra as "Urjaveers" ambassadors for energy efficiency who promote appliances available on EESLmart.in through affiliate-based marketing.
The AP Urjaveer Scheme trains 1,12,000 private electricians in Andhra Pradesh to install and promote energy-efficient appliances, ensuring a strong grassroots network for energy conservation.