Campa Cola replaces Thums Up to co-present IPL 2025, spends Rs 200 crore

Daily Current Affairs / Campa Cola replaces Thums Up to co-present IPL 2025, spends Rs 200 crore

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Category : Business and economics Published on: February 15 2025

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Campa Cola, owned by Reliance Consumer Products, has secured the co-presenting rights for IPL 2025 with a ₹200 crore deal, previously held by Coca-Cola’s Thums Up, marking its aggressive expansion in India's beverage market.
Reliance Consumer Products Ltd (RCPL) will promote its sports drinks, Spinner and RasKik Gluco Energy, during IPL 2025, with Spinner co-created by Muttiah Muralitharan and securing sponsorship deals with five IPL teams.