BCCI ropes in Adidas as new kit sponsor for Team India

BCCI ropes in Adidas as new kit sponsor for Team India

Daily Current Affairs   /   BCCI ropes in Adidas as new kit sponsor for Team India

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Category : Sports Published on: May 24 2023

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  • The Board of Control for Cricket in India (BCCI) has roped in German sportswear major Adidas as the kit sponsor for the Indian cricket team.
  • The current contract with kit partner, Kewal Kiran Clothing Ltd, maker of Killer Jeans, is set to expire by the month-end. 
  • Killer Jeans had stepped in as an interim sponsor after Mobile Premier League pulled out of the contract.
  • BCCI had been in talks with Adidas for this contract for some time. Earlier, BCCI had a partnership for kit sponsorship with Nike which ended in 2020.
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