BCCI ropes in Adidas as new kit sponsor for Team India

Daily Current Affairs / BCCI ropes in Adidas as new kit sponsor for Team India

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Category : Sports Published on: May 24 2023

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The Board of Control for Cricket in India (BCCI) has roped in German sportswear major Adidas as the kit sponsor for the Indian cricket team.
The current contract with kit partner, Kewal Kiran Clothing Ltd, maker of Killer Jeans, is set to expire by the month-end.
Killer Jeans had stepped in as an interim sponsor after Mobile Premier League pulled out of the contract.
BCCI had been in talks with Adidas for this contract for some time. Earlier, BCCI had a partnership for kit sponsorship with Nike which ended in 2020.