To catalyze youth action for climate change as a build up to June 5, World Environment Day, Union Minister for Environment, Forest, and Climate Change Shri Bhupender Yadav launched a mobile application, called “Meri LiFE” (My life).
This app is inspired by the concept of LiFE, envisioned by the Prime Minister at COP 26, which emphasizes mindful and deliberate utilization instead of mindless and wasteful consumption.
Mission LiFE (Lifestyle for Environment) was launched by The Prime Minister on 20 October 2022 at Kevadia, Gujarat and focuses on bringing about behaviour changes in individuals through simple easy to do actions.
The Ministry has developed two dedicated portals for LiFE, in order to create a structured reporting format that can track the progress being made on LiFE. The Mission LiFE Portal (missionlife-moefcc.nic.in) is open access and can be used to download the 100+ creatives, videos, and knowledge materials that have been developed by the ministry for LiFE.
The Meri LiFE Portal (merilife.org) has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.