Category : Appointment/ResignationPublished on: March 31 2022
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The board of Broadcast Audience Research Council (BARC) India has elected Shashi Sinha as the new chairman.
Sinha will replace Punit Goenka, MD & CEO of Zee Entertainment Enterprises, who has been the chairman of BARC India since last three years.
Sinha is the chief executive officer (CEO) at IPG Mediabrands India and also a representative and board member of the Advertising Agencies Association of India (AAI).