Centre implements 'One Nation One Fertiliser' plan under 'Bharat' brand

Category : National Published on: August 29 2022

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The Indian Ministry of Chemicals and Fertilisers decided to brand all fertilizers as "One nation, one fertilizer" under the scheme "Pradhanmantri Bhartiya Januvarak Pariyojna (PMBJP)."
The new scheme is aimed at bringing about uniformity in fertiliser brands across the country under the single brand name of ‘Bharat’.
A logo using PMBJP fertilizer scheme is to to be placed on the side of the fertilizer packs.
This came in with the aim to avoid malpractices in the agriculture sector.
The new provisions of PMBJP will come into effect from 2nd October 2022 onwards.
Fertiliser production companies are not allowed to procure old design bags from 15th Sept 2022 onwards and will have to exhaust all bags of old design by 12th December 2022.