BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

Daily Current Affairs   /   BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

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Category : Business and economics Published on: May 09 2023

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  • On 4th May 2023, BharatPe Group, a fintech startup, announced the rebranding of its loyalty program, PAYBACK India, the multi-brand loyalty program to “Zillion”.
  • This new brand identity is in line with BharatPe’s vision to make Zillion ubiquitous to loyalty and rewards across India.
  • Zillion aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands.
  • Zillion will have a wide range of options for customers to earn and redeem points at a variety of partners across India.
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