BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

Daily Current Affairs / BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

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Category : Business and economics Published on: May 09 2023

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On 4th May 2023, BharatPe Group, a fintech startup, announced the rebranding of its loyalty program, PAYBACK India, the multi-brand loyalty program to “Zillion”.
This new brand identity is in line with BharatPe’s vision to make Zillion ubiquitous to loyalty and rewards across India.
Zillion aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands.
Zillion will have a wide range of options for customers to earn and redeem points at a variety of partners across India.