Union Minister Jitendra Singh on June 4 inaugurated the two-day "Lavender Festival" in Jammu and Kashmir's Bhaderwah Valley and said the Union Territory has emerged as the lavender capital of India and a prominent agri-startup destination.
Dr. Jitendra Singh described Bhaderwah as the birthplace of India’s Purple Revolution and the destination of Agri-StartUps.
The CSIR-Aroma Mission is a flagship project of CSIR under which Lavender cultivation is being promoted in the temperate regions of J&K.
The aim of the project is to increase the income of small and marginal farmers and develop agriculture-based Startups.
Under CSIR-Aroma Mission, CSIR-IIIM introduced Lavender and provided more than 30 Lakh free Lavender plants to the farmers of different districts of J&K.
Farmers of the Bhaderwah, Doda district, produced 300, 500, 800, and 1500 Litres of Lavender oil in 2019, 2020, 2021, and 2022, respectively.