Air India unveils new logo ‘The Vista’ at rebranding event

Air India unveils new logo ‘The Vista’ at rebranding event

Daily Current Affairs   /   Air India unveils new logo ‘The Vista’ at rebranding event

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Category : Awards Published on: August 18 2023

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  • Air India, Tata Group-owned airline unveiled its new logo, branding, and plane livery at the rebranding event held in New Delhi, Delhi. 
  • The new logo called ‘The Vista’ was inspired by the peak of the gold window frame that signifies the limitless possibilities, progressiveness, and Air India’s bold, confident outlook for the future.
  • The Vista replaces old logo “Wheel of Konark”, a red swan adorned with the distinctive orange Konark Chakra.
  • Air India’s new aircraft livery and design features a palette of deep red, aubergine, and gold highlights and a chakra-inspired pattern.
  • In December 2022, the Tata Group took a step towards the rebranding of Air India by enlisting the services of Futurebrands, a brand and design consultancy based in London, the United Kingdom (UK).
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