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Campa Cola replaces Thums Up to co-present IPL 2025, spends Rs 200 crore

Category : Business and economics
Published on: February 15 2025 Share on facebook

  • Campa Cola, owned by Reliance Consumer Products, has secured the co-presenting rights for IPL 2025 with a ₹200 crore deal, previously held by Coca-Cola’s Thums Up, marking its aggressive expansion in India's beverage market.
  • Reliance Consumer Products Ltd (RCPL) will promote its sports drinks, Spinner and RasKik Gluco Energy, during IPL 2025, with Spinner co-created by Muttiah Muralitharan and securing sponsorship deals with five IPL teams.
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