Category : ObituariesPublished on: November 23 2022
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Areez Pirojshaw Khambatta, the founding chairman of the popular drink Rasna, passed away in Ahmedabad due to a cardiac arrest.
He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs. It is sold at 1.8 million retail outlets in the country.
Over the years, Rasna won various awards including the prestigious Superior Taste Award 2008 instituted by The International Taste and Quality Institute, Belgium Cannes Lions London, Monde Selection Award, Master Brand The World Brand Congress Award and ITQI superior taste and quality award.
Khambatta was the former chairman of the World Alliance of Parsi Irani Zarthostis (WAPIZ). He also served as the past president of the Ahmedabad Parsi Panchayat and the vice president of the Federation of Parsi Zoroastrian Anjumans of India.
A recipient of the President of India's Home Guard and Civil Defence Medal as well as the Paschimi Star, Samarseva and Sangram medals, Khambatta was also honoured with the National Citizen’s Award for outstanding contribution in the field of commerce.
