Category : Business and economicsPublished on: March 27 2024
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Amul, a renowned Indian dairy brand, has ventured into the American market by launching its fresh milk range, including Amul Gold, Amul Shakti, Amul Fresh, and Amul Slim N Trim, in half-gallon packs.
This marks Amul's first foray into the American market, signifying a significant milestone for the internationally acclaimed dairy brand known for its tagline "Taste of India".
Amul has partnered with Michigan Milk Producers Association, a 108-year-old dairy cooperative, to introduce its fresh milk range in the United States, targeting major Indian grocery stores in the Eastern Coast and Midwestern markets.