The National Rural Livelihood Mission’s Nai Chetna gender campaign has launched in the Kerala state under the leadership of Kudumbashree.
The nationwide campaign, organised by the Union government, aims to enable women to acknowledge gender-based violence, prepare them to raise their voices against it, and provide them with knowledge about their rights.
’Nai Chetna’, the month-long campaign is envisioned as a ‘Jan Andolan’ (people’s movement).
The campaign is launched by the Ministry of Rural Development and involves sensitizing women, especially in rural areas.
