Payments giant Mastercard is all set to replace Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI).
In August 2019, Paytm had renewed their title sponsorship deal with the BCCI for another four years at a price of Rs 326.80 crore, or Rs. 3.80 crore per match.
They had initially signed on to work with the BCCI between 2015 and 2019 at a price of Rs. 2.4 crore per match.
Reportedly, both edtech unicorn Unacademy and digital brokerage unicorn Upstox have also asked to end their associate sponsorships with the BCCI.