Category : Business and economicsPublished on: June 12 2023
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The Federal Bank has launched a campaign to celebrate people and their culture by transforming an entire bank branch into a museum of local stories.
The ‘I am Adyar, Adyar is me' campaign has handpicked 40 compelling stories of individuals, which are showcased in an exclusive exhibition at the Adyar branch of Federal Bank.
The campaign is a first-of-its-kind micro-marketing initiative in the banking industry, which is aimed to showcase the soul of Adyar, including its people's struggles and triumphs which make it special.
