Federal Bank Launches ‘I am Adyar, Adyar is Me’ Campaign in Chennai

Federal Bank Launches ‘I am Adyar, Adyar is Me’ Campaign in Chennai

Daily Current Affairs   /   Federal Bank Launches ‘I am Adyar, Adyar is Me’ Campaign in Chennai

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Category : Business and economics Published on: June 12 2023

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  • The Federal Bank has launched a campaign to celebrate people and their culture by transforming an entire bank branch into a museum of local stories.
  • The ‘I am Adyar, Adyar is me' campaign has handpicked 40 compelling stories of individuals, which are showcased in an exclusive exhibition at the Adyar branch of Federal Bank.
  • The campaign is a first-of-its-kind micro-marketing initiative in the banking industry, which is aimed to showcase the soul of Adyar, including its people's struggles and triumphs which make it special.
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