AYUSHEXCIL–Zepto MoU to Boost Digital Reach of AYUSH Products

AYUSHEXCIL–Zepto MoU to Boost Digital Reach of AYUSH Products

Daily Current Affairs   /   AYUSHEXCIL–Zepto MoU to Boost Digital Reach of AYUSH Products

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Category : National Published on: January 29 2026

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The Ministry of AYUSH will facilitate an MoU between AYUSHEXCIL and Zepto on 28 January 2026 to promote authentic AYUSH products through a dedicated digital platform. The partnership aims to enhance consumer trust, onboard MSMEs, and strengthen the digital presence of the AYUSH sector in line with Digital India and Make in India initiatives.

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