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HDFC Bank launches 'Vigil Aunty' campaign

Category : Business and economics
Published on: August 20 2022 Share on facebook

  • The HDFC Bank has launched a new campaign, ‘Vigil Aunty’, which will encourage people across the country to practise safe banking habits.
  • This will complement the Bank's popular 'Mooh Band Rakho' campaign which urges people not to share their confidential banking information with others.
  • Anuradha (Anu) Menon, who popularised the Lola Kutty character, will be the protagonist of this campaign. 
  • Through a series of videos, reels, chat shows, Menon, as Vigil Aunty, will be creating awareness on safe banking do's and don'ts.
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