Virat Kohli named Luxor's brand ambassador

Virat Kohli named Luxor's brand ambassador

Daily Current Affairs / Virat Kohli named Luxor's brand ambassador

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Category : Appointment/Resignation Published on: March 21 2023

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Luxor, the Indian stationery brand, has partnered with Germany’s Schneider Pen to launch a premium line of creative writing tools in India.
As part of this collaboration, Indian cricketing icon Virat Kohli has been named as the brand ambassador for Luxor.
The partnership aims to increase the appeal of the stationery brand, particularly among the youth demographic, and establish Luxor as a top-performing writing instrument brand in India.
Established in 1963, Luxor International Private Limited is a prominent Indian stationery manufacturer that produces a wide range of writing instruments under its brand name, including popular products like Pilot, Parker, and Waterman.
The company is headquartered in Noida, India.

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