Virat Kohli named Luxor's brand ambassador

Virat Kohli named Luxor's brand ambassador

Daily Current Affairs   /   Virat Kohli named Luxor's brand ambassador

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Category : Appointment/Resignation Published on: March 21 2023

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  • Luxor, the Indian stationery brand, has partnered with Germany’s Schneider Pen to launch a premium line of creative writing tools in India.
  • As part of this collaboration, Indian cricketing icon Virat Kohli has been named as the brand ambassador for Luxor. 
  • The partnership aims to increase the appeal of the stationery brand, particularly among the youth demographic, and establish Luxor as a top-performing writing instrument brand in India.
  • Established in 1963, Luxor International Private Limited is a prominent Indian stationery manufacturer that produces a wide range of writing instruments under its brand name, including popular products like Pilot, Parker, and Waterman. 
  • The company is headquartered in Noida, India.
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