Union Minister for Food Processing Industries Pashupati Kumar Paras has launched six brands as part of the 'One District-One Product' (ODOP) approach under the central scheme PMFMES.
These six brands are out of 10 that the ministry has signed up with cooperative NAFED for branding and marketing of ODOPs under the Pradhan Mantri Formalization of Micro food processing Enterprises Scheme (PMFMES).
The central scheme PMFMES aims to provide financial, technical, and business support for the up-gradation/ setting up of two lakh micro food processing units based on the ODOP approach in a period of five years from 2020-21 to 2024-25 with an outlay of Rs 10,000 crore.
The six brands launched are Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes.
All the products will be available at NAFED Bazaars, e-commerce platforms, and prominent retail stores across India.
