Category : Business and economicsPublished on: January 13 2026
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The Unique Identification Authority of India (UIDAI) has unveiled ‘Udai’, the official Aadhaar mascot, aimed at making Aadhaar-related communication more accessible and citizen-friendly. The mascot is intended to help residents better understand Aadhaar services in a relatable manner.
To develop the mascot, UIDAI conducted open national-level design and naming contests on the MyGov platform, receiving an enthusiastic response with 875 entries from students, professionals, designers, and others across the country.
