Savlon Swasth India announces Sachin Tendulkar as the World's First 'Hand Ambassador'

Savlon Swasth India announces Sachin Tendulkar as the World's First 'Hand Ambassador'

Daily Current Affairs   /   Savlon Swasth India announces Sachin Tendulkar as the World's First 'Hand Ambassador'

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Category : Appointment/Resignation Published on: March 08 2023

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  • Savlon revealed the God of Cricket, Sachin Tendulkar as its world’s first ‘Hand Ambassador’ for its Swasth India Mission.
  • He now devotes his prized hands to a unique cause as a ‘Hand Ambassador’ in yet another first, hoping to encourage billions of people to properly wash their hands.
  • With this campaign, Savlon aims to inspire billions to practice proper handwashing through the pan-India popularity of Tendulkar.
  • The campaign conceptualized by Ogilvy India features a series of films and will be promote across various platforms by the brand.
  • ITC acquired Savlon from Johnson & Johnson around six years back and currently is one of the highest revenue-generating brands for the company.
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