Savlon Swasth India announces Sachin Tendulkar as the World's First 'Hand Ambassador'

Daily Current Affairs / Savlon Swasth India announces Sachin Tendulkar as the World's First 'Hand Ambassador'

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Category : Appointment/Resignation Published on: March 08 2023

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Savlon revealed the God of Cricket, Sachin Tendulkar as its world’s first ‘Hand Ambassador’ for its Swasth India Mission.
He now devotes his prized hands to a unique cause as a ‘Hand Ambassador’ in yet another first, hoping to encourage billions of people to properly wash their hands.
With this campaign, Savlon aims to inspire billions to practice proper handwashing through the pan-India popularity of Tendulkar.
The campaign conceptualized by Ogilvy India features a series of films and will be promote across various platforms by the brand.
ITC acquired Savlon from Johnson & Johnson around six years back and currently is one of the highest revenue-generating brands for the company.