Reliance ropes in Amitabh Bachchan to promote Campa Sure packaged water:

Daily Current Affairs / Reliance ropes in Amitabh Bachchan to promote Campa Sure packaged water:

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Category : Business and economics Published on: January 09 2026

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Reliance Consumer Products Limited (RCPL) has appointed veteran actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure, according to people familiar with the matter.
The move comes as rival brand Bisleri continues to be endorsed by actor Deepika Padukone.
This marks RCPL’s third major brand endorsement agreement in recent months.
Earlier in April, Campa onboarded actor Ram Charan as its brand face, launching the campaign during the IPL T20 season. About two months ago, RCPL also entered into a strategic partnership with actor and racer Ajith Kumar’s motorsport team.

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Reliance ropes in Amitabh Bachchan to promote Campa Sure packaged water: