PhonePe launches e-commerce app ‘Pincode’ on ONDC network

Category : Science and Tech Published on: April 06 2023

Share on facebook

Fintech giant PhonePe has launched a new consumer-facing application, ‘Pincode’, which will be integrated into India's Open Network for Digital Commerce (ONDC) framework.
The Open Network for Digital Commerce (ONDC) was launched last year to enable small merchants and local stores across India to access processes and technologies typically deployed by large e-commerce platforms like Amazon and Walmart.
‘Pincode’, which will focus on hyperlocal commerce, is currently live only in Bengaluru and available on the Google Play Store and the App Store.
PhonePe already has an e-commerce platform, called Switch, on its app, which offers services including food delivery, grocery shopping, travel, hotel booking, retail fashion and healthcare.
India's most valuable payments firm, PhonePe had raised $200 million from majority-backer Walmart in a pre-money $12 billion valuation in March.