PhonePe launches e-commerce app ‘Pincode’ on ONDC network

PhonePe launches e-commerce app ‘Pincode’ on ONDC network

Daily Current Affairs   /   PhonePe launches e-commerce app ‘Pincode’ on ONDC network

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Category : Science and Tech Published on: April 06 2023

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  • Fintech giant PhonePe has launched a new consumer-facing application, ‘Pincode’, which will be integrated into India's Open Network for Digital Commerce (ONDC) framework.
  • The Open Network for Digital Commerce (ONDC) was launched last year to enable small merchants and local stores across India to access processes and technologies typically deployed by large e-commerce platforms like Amazon and Walmart.
  • ‘Pincode’, which will focus on hyperlocal commerce, is currently live only in Bengaluru and available on the Google Play Store and the App Store.
  • PhonePe already has an e-commerce platform, called Switch, on its app, which offers services including food delivery, grocery shopping, travel, hotel booking, retail fashion and healthcare.
  • India's most valuable payments firm, PhonePe had raised $200 million from majority-backer Walmart in a pre-money $12 billion valuation in March.
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