Ministry of AYUSH and Zepto Launch Dedicated AYUSH Storefront on Quick-Commerce Platform

Daily Current Affairs / Ministry of AYUSH and Zepto Launch Dedicated AYUSH Storefront on Quick-Commerce Platform

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Category : Business and economics Published on: March 16 2026

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Union Minister Prataprao Jadhav and AYUSH Secretary Vaidya Rajesh Kotecha inaugurated a dedicated AYUSH Store on quick-commerce platform Zepto, in collaboration with the AYUSH Export Promotion Council (AYUSHEXCIL). The storefront makes authentic traditional wellness products easily discoverable and deliverable to consumers.
The initiative aligns with PM Modi's 'Vocal for Local' vision and aims to expand digital reach of AYUSH manufacturers. Zepto, a young Indian startup, noted growing consumer interest in everyday wellness products and positioned this as a natural expansion.