MakeMyTrip introduces ‘Myra’ – an AI-powered multilingual virtual travel assistant with advanced planning and post-booking support:

Online travel giant MakeMyTrip has launched ‘Myra,’ an AI-enabled virtual travel agent capable of assisting users in Hindi and English through both voice and text. Built on a network of specialized AI modules across categories such as flights, hotels, holidays, transport, visas, and forex, Myra can handle complex travel queries — for example, suggesting family-friendly holiday destinations in August or planning multi-city itineraries without air travel. It supports multimodal inputs (text, voice, image, video), allows continuous conversational planning, itinerary modifications, and resolves post-sales issues like cancellations and refunds — all within one integrated interface.