Category : Business and economicsPublished on: January 03 2026
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Life Insurance Corporation of India (LIC) has announced a strategic partnership with Sahaj Insurance Services Private Limited to boost insurance penetration in rural and semi-urban areas of the country.
Through Sahaj’s assisted digital service network, citizens will gain easier access to LIC’s life insurance products, helping them understand, enrol in, and manage policies, particularly in regions with traditionally low insurance awareness.
