LIC launches agency transformation initiative 'Jeevan Samarth'

Daily Current Affairs / LIC launches agency transformation initiative 'Jeevan Samarth'

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Category : Business and economics Published on: July 06 2024

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LIC has launched 'Jeevan Samarth' to revamp its agency ecosystem, partnering with a global consulting firm for an end-to-end review and transformation of agency operations at branch, division, and zonal levels.
The initiative aims to establish global best practices in response to the evolving insurance sector and regulatory landscape, focusing on enhancing long-term savings, protection, health insurance, ULIP, and pension solutions for Indian families.
LIC's CEO and Managing Director, Siddhartha Mohanty, highlighted that 'Jeevan Samarth' seeks to align the agency ecosystem with the dynamic needs of Indian families, ensuring they receive appropriate financial products and services.