Lavender has been designated as Doda brand product of Jammu and Kashmir.
A key decision taken during the meeting was to designate Lavender as Doda brand product, to promote lavender under ‘One District, One Product’ initiative of the Modi Government.
Doda district in J&K is the birthplace of India’s Purple Revolution, or the cultivation of Lavender.
Though, Lavender cultivation is practiced in almost all the 20 districts of Jammu & Kashmir.