Union Minister of Health and Family Welfare, Shri Jagat Prakash Nadda launched the National STOP Diarrhoea Campaign 2024.
He was joined by Smt. Anupriya Patel and Shri Jadhav Patraprao Ganpatrao, Union Ministers of State for Health and Family Welfare. The dignitaries also released IEC materials like logo, posters, radio spots and audio visuals for the campaign and distributed oral rehydration salts (ORS) and zinc tablets to children on the occasion.
The goal behind the STOP Diarrhoea Campaign 2024 is to attain zero child deaths due to childhood diarrhoea.
While the existing diarrhoea strategy entailed a 2-week campaign with pre-positioning of ORS to under-5 children and limited IEC, the new strategy involves a 2-month long campaign with pre-positioning of 2 ORS packets and zinc as a co-packaging to under-5 children.
It will also involve extensive IEC through different platforms and collaboration across multiple sectors, including health, water and sanitation, education, and rural development.
