HDFC Bank launches 'Vigil Aunty' campaign

Category : Business and economics Published on: August 20 2022

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The HDFC Bank has launched a new campaign, ‘Vigil Aunty’, which will encourage people across the country to practise safe banking habits.
This will complement the Bank's popular 'Mooh Band Rakho' campaign which urges people not to share their confidential banking information with others.
Anuradha (Anu) Menon, who popularised the Lola Kutty character, will be the protagonist of this campaign.
Through a series of videos, reels, chat shows, Menon, as Vigil Aunty, will be creating awareness on safe banking do's and don'ts.