CCI inks MoU with Texprocil on certification of 'Kasturi Cotton India'

Category : Business and economics Published on: December 17 2022

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The Cotton Corporation of India Limited and the Cotton Textiles Export Promotion Council (TEXPROCIL) has entered into an agreement to promote the Kasturi cotton, an indigenous branded cotton, globally.
The Kasturi cotton was launched in 2020 as a brand with a logo.
TEXPROCIL is the apex body to promote exports of Indian Cotton textile products including raw cotton across the world and the Cotton Corporation of India Limited is a public sector organisation in the sector to facilitate cotton production and supply.
In order to attain the objective of building image of Indian cotton at Global level, making India Aatmanirbhar and vocal for local in the field of cotton, Ministry of Textiles had announced the “Kasturi Cotton India” Brand of cotton on the eve of World Cotton Day on 7th October 2020 by which Indian cotton was endowed with a brand and a logo that represents Whiteness, Softness, Purity, Lusture and Indianness.